Yahoo! Joins Forces with Connexion by Boeing to Power In-Flight Search
Yahoo! Inc. (NASDAQ: YHOO), a leading global Internet company, and Connexion by Boeing, a business unit of The Boeing Company (NYSE: BA), Wednesday announced they have entered into a multi-year, web and sponsored search distribution agreement.
Under the terms of the agreement, Yahoo! will be the exclusive search engine on the Connexion by Boeing(SM) in-flight Internet service, providing airline passengers with the same highly relevant, comprehensive Yahoo! search results that they have come to rely on at home and at the office.
As a result of this agreement, passengers that connect to the Internet via Connexion by Boeing`s service will be able to conveniently conduct searches via a Yahoo! search box located on the Connexion by Boeing air portal. In response to their queries, passengers will be served Yahoo`s Web and sponsored search results via a co-branded search results page.