orchestrate some sort of professional marketing campaign?

From Nov 2009:

“With our improving business outlook and the validation of our IP monetization strategy, we are overhauling our website and evaluating programs and options to attain greater visibility to the investing community,”

All they need is their story to gain exposure on the heels of material event announcements. They have the patents, past and pending settlements and Duane Morris LLP at their side, not to mention a growing patent portfolio to be announced...and no debt.

As penny plays go, this one has eliminated most of the risk and sits poised to move, still trading near the lows.