"On the other hand, I wrote the other day an optimistic report regarding the meeting-- the size of which reflected more my limited time and less the details of the discussion that took place. Among the questions I asked was the one about the size of the market concerning Edig's products. I knew, of course, that it was not very large and to some extent it was already almost saturated. What I liked about their answer was that the didn't try to soft pedal their answer. They admitted this much but they also said that there is room to grow substantially. The additional gadgets they equip the IFE with has two functions. One is to get far ahead of the competition. The other is to attract a partner that will sell the same product, or a similar product that they can tailor appropriately, to the final consumer. Their intention is not to market it themselves (see they have learned). They want to attract a large company well known in this market to do so. Clearly this market has a large potential."

Could this be a future element that will surface between now and the Feb SHM?