The BIG picture regarding today`s Apple revelations is that EDIG is also focused on leveraging a market segment that has this same or a similar technology and application....content + product.
Per management, (paraphrased) this represents a much greater market opportunity than the IFE market...
hence the continual reference for the better part of a year on KINO and high speed downloading....KIOSKS...etc.
Wallstreet recognizes that ipod is a RED HOT button and now a proven model. Should EDIG get connected somehow to any of this or ANY OTHER MARKET UNDERTAKING we should all be very happy campers.