Re: Does this eVU look different?-Dischino, DB..Funny thing about tradeshows..
posted on
Sep 22, 2010 01:37PM
Dis,
The IFE market continues to wane, so it begs for a small company, why spend the resources when you don't have to. Having MEZZO represent EDIG, not to mention EDIG's already long history in portable IFE, apparently made sense to EDIG management at this time to focus their energy and resources elsewhere.
And it is clear they are approaching things differently with this magazine launch for the new improved eVU. Sure can't hurt to change strategies. I bet with what they saved from the show they were able to embark on this new marketing effort.
All imo, of course.
DB