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Message: RE: IMS`s business model was abysmal...

RE: IMS`s business model was abysmal...

posted on Jul 10, 2005 08:27AM
As I pointed out many moons ago, the PEA`s only success was that is was ``free``. Their latest blurbs have omitted American Airlines name as a customer. We don`t know why but an educated guess is what we all in EDigland have known for a long while....It`s a lousy product and after full blown testing has proved to be deficiant to potential customers.

My take is very simple....Wencor is fully involved in the IFE market. It wants to maximize its percentage of that market. It will take over or buy competitors to realize that goal. IMS has not made any money or has an acceptable product to sell. The purchase price was most likely ``CHEAP`` ..........THE NAME SYNONOMOUS WITH IMS.

Wencor ALREADY HAS EDIGITAL IN ITS CAMP....I do not believe, as others do, that IMS was purchased to become the supplier of record for IFE`s for Wencor jump into this market. It is beyond my business acumen to think a company like Wencor would dump a very successful product like the DP for the PEA especially since the DP has what all IFE parties want....security..etc...

Perhaps the purchase was made to acquire a home grown engineering department as some have opined, but why would Wencor want an engineering department that produced that fabulous product, the PEA when they have one that appears far more competant and on the cutting edge in EDig producing the DP.

Perhaps Wencor wished to purchase the ``content delivery system`` (I hope I am correct in describing that facet of IMS that seems to be the only thing that is unique about IMS`s product) However that doesn`t seem to make sense. We are not talking of the patented MOS here. If IMS can create their claim to fame why can`t EDig`s engineers, who are pretty good, (we are led to believe) come up with something similar to achieve the same goals????

So why would Wencor buy IMS. Nothing seems to make any business sense whatsoever, unless one holds onto a belief that Wencor has some sort of dissatifaction with Edig and wishes to disassociate itself from EDig. I can see ABSOLUTELY NO REASON FOR THAT BELIEF....

I think Wencor simply bought out one facet of the competitors to its domination of the IFE market...``CHEAP`` knowing the price they paid for IMS would be returned many fold in the future because IMS will not be around.

Look for the PEA to fade into the ``great beyond`` as time marches on. One year from now the PEA will be judged with the statement.....The PEA, what is that??

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