SOON now translates into "THIS CALENDAR YEAR", which is a far cry from past company communications and results.
With that, and knowing that DM filed almost 7 months ago on 19 infringers, with 3 settlements completed, SOON is now a tangible, backed by pacer filings.
This is a different model than in previous years with a motivated partner in DM. (60-40).
To hang the old "SOON" around the neck of this current model for past sins is detrimental and counter productive to the current investment.