I would guess it depends on the vision their management has. If the digEplayer continues to garner respect as the #1 entertainment product for travel and leisure, rental cars might just opt to dedicate some of their fleet with a device such as the digEplayer. They have navigational products available...they market that angle...why not offer the customer the option of a digEplayer(embedded or not) for an extra $5 or $10 with a vacation package option.

Certainly a possibility to consider....