"It would be nice to see RP becoming a 'full time' EDIG VP/PR professional. Or should EDIG hire a 'full time' PR employee and let RP focus on being a VP; taking care of core EDIG business?"
Let RP manage and coordinate PR. EDIG should be able to get some sort of intern from SDSU to do a lot of the busy work, with RP assigning, supervising, and editing the projects.
Chuck