True...the eVu is actually a product that is used and experienced and not purchased by the end user. A product that is sitting on a shelf needs marketing and then buyers (end users) who will eventually decide whether the product is good or not. We get airline passengers to use the product and then spread the word (good or bad) but in the case of the eVu - I'm sure it's all good. An advantage for e.Digital! They just got to sell it to the airline and the rest takes care of itself!!!

-iam