This is from Feb and is about airlines ordering spectrum seating. I can only hope that they all will want to have the players in these seats. That would add up to how much!
It is from 04 but the article says that it will take 2 and a half years to fill the orders. That would be mid 2006.
http://www.bizjournals.com/triad/stories/2004/02/09/story7.html