The Godfather of Ancillary Revenue
Ryanair is a large airline that seems destined to grow even larger. Total operating
revenue for the same fiscal period were in excess of €2.2 billion. Over 16% of the
company’s total revenue was produced by ancillary revenue activities.
http://www.ideaworkscompany.com/press/021908AnalysisRyanairAncillary2008.pdf