we shuld look for this kind of high velocity PR services for e.DIGITAL outreach
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Message: PACER digEcor
High Velocity PR Services Moving at the Speed of News
In an age of instant communication, a successful PR program must be built on a strong foundation in order to respond quickly to market shifts and opportunities. The following tactics are just a sampling of the initiatives we weave together and deploy as we craft a program strategy.
Program Development and Counsel
|
• PR program plans for corporate and/or product |
• Issues development |
| • Launch plans | • Q & A documents |
| • Message and positioning developmen | • Executive coaching |
| • Message segmentation | • Media training |
| • Positioning and message segmentation workshop |
Media Relations
| • Outreach to editorial targets | • Gift guide placement |
| • Press/analyst tours | • Editorial calendars |
| • Story proposals | • Press office/news bureau |
| • Interviews | • Trade show support |
| • Product review and evaluation programs |
Industry Analyst Relations
| • Assessment and relationship development | • Briefing Programs |
| • Outreach to key analysts | • Profile development |
| • Analyst tours |
| • Competitive analysis | • Web site monitoring |
| • Internal/external audits | • Review and interpretation of secondary research |
| • Internet polling/surveys | • Topic and issue assessment |
| • Media profiles | • Topic assessment |
| • Customized database development | • Coverage audit |
| • News releases | • Speech writing |
| • Feature stories | • Video news releases |
| • Opinion pieces | • Case studies |
| • By-line articles | • Editorial briefing papers |
| • Customer application stories | • Corporate presentations |
| • Technology articles | • Corporate fact sheets |
| • Perspective pieces | • Executive biographies |
| • Market impact/trend stories | • White papers |
| • Market briefs | • Advertorials |
| • Media advisories | |
| • Corporate/product backgrounders |
| • Social news releases | • E-press kits |
| • Blog development/relations | • Webcasts |
| • Search engine optimization | • Web site development |
| • Online events | • Web site content and copy |
| • Net branding | • Online news center |
| • Speaking engagements/bureau | • Product premieres |
| • Press conferences/parties | • Developer/user group conferences |
| • Road shows/seminars | • Reseller meetings |
| • Trade show support | • Membership events |
| • Roll-out events |
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