Tech market analysts International Data Corp (IDC) say the personal media player represents the next step in the evolution of portable entertainment, but also cast doubt on demand.``

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Interesting that they think people wouldn`t buy an ipod that also has video capability. Who says you have to watch it all the time? One more feature that adds value, assuming they can get it into a ``cool`` shell and market it appropriately.

This is a no brainer for Jobs....he is likely waiting to exhaust the ipod market before offering the next best thing.