New revenue stream as JETERA and GuestLogix deliver inflight ads

October 01, 2009

JETERA and GuestLogix have announced a strategic agreement to provide personalised advertising on receipts printed by GuestLogix point-of-sale (POS) handhelds and viewed on devices used by travellers.

Opening up a new ancillary revenue stream for airlines, the ads are delivered via JETERA’s patent-pending targeted content delivery system through GuestLogix’s latest merchandising service to carrier, Ads by OnTouch. The receipts are automatically generated whenever a passenger makes a purchase via GuestLogix.

“We are extremely pleased to be working with GuestLogix to provide a new ancillary revenue opportunity to the world’s airlines,” stated Jeff McChesney, president and CEO, JETERA. “Our combination will allow us to quickly provide destination-based and date-based offers to passengers while travelling. Our targeted advertising engine provides increased value to the passenger experience, much needed revenue to airlines and more effective advertising for brands. It all starts with the passengers; give them offers they need – when they need them – and everyone wins.”

JETERA’s patent-pending system combines future travel reservation data with publicly available demographic and preference data to generate rich customer profiles. Using pricing-model segmentation and combining it with proprietary analytics, JETERA is able to place each traveller into extremely well-defined marketing groups. This enables marketers to select the best prospects, and align their messages with the people mostly likely to buy their products and services. JETERA’s ad insertion and ad targeting technology, known as Precision Ads–POS, is being integrated with the GuestLogix onboard retail transaction engine which supports OnTouch.

“Destination-based, personalised receipt advertising is a brand new onboard advertising category,” said Tom Douramakos, president and CEO, GuestLogix. “By providing personalised and actionable offers based on various passenger attributes, such as but not limited to, date, destination, gender or class of service, we can enhance the value of airline advertising and significantly grow the revenues generated by each passenger trip.”