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``Speaking on the eve of the airline`s first anniversary, Mr Joyce said Jetstar would also launch its in-flight entertainment system before the end of the month. The digEplayer will offer movies, sitcoms, audio tracks and music videos.

Mr Joyce said passengers would be able to rent the portable unit for about $10 on longer flights, with a reduced fee on short-haul services.

``The user-pays philosophy ensures that while Jetstar is now providing more choice for customers, launching digEplayer will not increase the cost of our fares,`` he said.