Probably lack of a track record and general fear regarding the endurance of the ipod phenomenon and their dependence on its continued success.

However, if they continue to put up nice numbers the market could rethink it.

No, I don`t hold it.

Hopefully those fears are well founded and the KINO video platform will unseat them and EDIG will be the next ``darling`` on wallstreet....wouldn`t that be nice...lol.

Their marketcap is 417,229,800 and was about double that at one point...based on its proprietary platform technology used in one company`s product line.

EDIG`s marketcap is 25,825,325. Up until this year PLAY was losing gobs of money...then turned it around.