A couple of thoughts.
This must be the smokey back room were the private meetings with prospective clients take place. I find it hard to beleive that this was a public display area especially since the product hasn`t been formally introduced yet.
Also, it seems strange to me that the unit with the Big Ben picture is the one that`s removed from the seatback. Could this screen operate both in and out of the holder? A combo hardwire/battery powered player?
DoP