Everyone might want to examine just exactly what "hype" is:

hype2 definition hype (hīp) noun

1.deception or fraud

2.extravagant or excessive promotion

Etymology: ? < hyperbole, infl. by verb sense of hype transitive verb hyped, hyping hyp′·ing

1.to deceive or con

2.to promote in a sensational way

It's certainly "not" being positive or pointing out what's already known.

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