utilizes the latest technology licensed from e.Digital Corp (O/S and engineering
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Message: "I think, therefore I am" = ITTIAM
DABOSS , isnot this statement in APS pr tell the whole truth re using e.DIGITAL
technology in DIGIPLAYER. (O/S and ENGINEERING !)
APS SIGNS EXCLUSIVE DISTRIBUTION AND MARKETING ALLIANCE WITH WENCORDeal opens new distribution and marketing channels for APS |
| SPRINGVILLE, Utah - August 20, 2004 - Wencor and APS announced today the signing of a marketing and distribution strategic alliance for all of APS's products, including the digEplayer 5500, the revolutionary in-flight entertainment system. "The strategic alliance with Wencor creates worldwide distribution channels for us immediately," said Bill Boyer, chairman and founder of APS, Inc. "And most importantly, this alliance will almost cut our in-flight entertainment delivery time in half! Currently it takes us anywhere from 45-60 days to deliver our systems; now an airline can order our digEplayers and be flying within 30-45 days." The digEplayer 5500 is the world's first portable Audio/Video-On-Demand, in-flight entertainment system. The digEplayer can hold more than 60 full-length movies and 10 hours of music content available on demand for airline passengers. Current content comes from DreamWorks SKG, 20th Century Fox, Warner Brothers and Buena Vista. Each unit contains a 40-gigabyte hard drive and utilizes the latest technology licensed from e.Digital Corp (O/S and engineering), DivX (compression) and DRM (security). The digEplayer is a cost efficient means for the airlines to provide a variety of entertainment options from first run movies and television shows to music videos and destination information. "We are thrilled to be in this exclusive relationship with APS," said Russ Adamson, president of Wencor. "From our first meetings with APS founder Bill Boyer, we could see how his newest product, the digEplayer, is dramatically changing the way airlines are thinking about in-flight entertainment solutions. It was also obvious that Wencor could immediately step in and provide worldwide marketing and distribution as well as financial backing - it is a perfect alliance for both of us." The addition of in-flight entertainment systems is new to Wencor's traditional product offering. Wencor plans to assist APS by providing access to Wencor's large customer base and mature sales and marketing channels consisting of virtually every aircraft operator in the world. Wencor will also assist APS by managing inventory, providing logistics support and developing creative marketing programs unique to each customer. "We believe the relationship we have forged with Brent Wood (CEO), Russ Adamson and the rest of the team at Wencor will continue to make APS and the digEplayer the airline's first choice in in-flight entertainment," said Mr. Boyer. |
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