As long as there is a positive differential between the exercise price and trading price it is a no brainer. And any tax due is a percentage of the gain, so again, a no brainer.

Of course, the larger the differential the better.

He didn't sell a share in 2000 until the pps hit 12...so his perspective was not to flip until the differential was dramatic. The more he accumulates in the sub $1 range the better he is positioned should EDIG experience another run.

The positive here for shareholders is first hand knowledge if an insider is purchasing at .23...certainly a bullish indicator if it were to occur....one more tool for investors to evaluate the investment.