e.Digital looks to new CEO

San Diego-based e.Digital Corp. (OTC: EDIG) has named Fred Falk as president and chief executive officer.

The company's former president and chief technical officer, William Blakeley, has left the company to pursue other interests.

Falk will lead the company's shift in its business strategy as its financial condition improves with the growing success of its intellectual property monetization efforts.

"Until recently, we have not had the resources to grow our eVU business into other markets beyond in-flight entertainment," said Allen Cocumelli, e.Digital chairman, in a release.

"With the recent and expected influx of new licensing revenues, we are in a better position to pursue business opportunities and partnerships in the medical industry, and in other segments of the travel and leisure industry. Fred Falk's experience in building and managing partnering and licensing relationships align with the company's shift in business direction. We're happy to have him back at the helm."

Falk has been the company's vice president of corporate development since July 2004.

He formerly served as president and a member of the board from January 1997 -- and from July 1998 as chief executive officer -- until July 2004.

From March 1995 to January 1997, he served as vice president of corporate development and vice president of OEM and international sales for the company.

Prior to joining e.Digital, Falk worked for Resources Internationale as director of U.S. sales from 1993 to 1995. From 1988 to 1993, he was the manager of OEM sales and technology licensing for Personal Computer Products Inc. From 1978 to 1988, he held several management positions at DH Technology.