What is the point? My guess is that the company name although revealed to those of us here and relatively few others does not hit the mainstream. The general public really never hears about it and if and when they do it's so far in the rear view mirror it's nothing more than a speck. Most of these companies have spent decades and millions of dollars building a "name" any small amount paid to keep mud from staining said name is well worth it.

Coyote