Keynote 5: NAND Flash: Becoming the Ubiquitous Storage Platform
Wednesday, August 13th, 2:00-2:30pm

Jim Elliot
Vice President of Memory Marketing
Samsung Semiconductor Inc.

Jim Elliott is Vice President of Memory Marketing at Samsung Semiconductor, Inc. In this capacity, he oversees all marketing activities for Samsung’s memory organization in the Americas.

Mr. Elliott has more than 12 years of experience in the semiconductor industry, during which he focused on product sales and marketing at major multinational companies. He started his semiconductor career in 1996 at Hitachi in SRAM Marketing. In late 1997, he transitioned into the volatile world of DRAM when he joined Fujitsu Microelectronics.

Mr. Elliott has been at Samsung for the past six years, where he has held leadership positions in DRAM and Flash Marketing, as well as Global Accounts Sales.

Jim earned a Bachelor of Arts degree from the University of California at Davis and later received a Master’s degree in Business Administration from California Polytechnic University in San Luis Obispo. He has been a featured guest speaker at a number of industry-wide events, including the Intel Developer Forum, MemCon, StorageVisions and the Flash Memory Summit.

Abstract: NAND Flash: Becoming the Ubiquitous Storage Platform
Jim Elliott will discuss the growing affordability of NAND flash and why NAND has become one of the most important catalysts for growth within the consumer electronics marketplace. He will spotlight NAND as a design liberating, storage expanding and performance enhancing device that has enabled leading CE markets to maintain a rapid expansion mode. From digital still cameras and MP3 players to personal navigation devices, video cameras and notebook PCs, Mr. Elliott will examine the marriage of opportunism in which NAND flash has been encouraging OEMs to streamline designs, as consumers continue to go mobile in massive numbers. He also will discuss what NAND will do to industrial design over the next few years and why consumers will continue to demonstrate an unquenchable desire for increasing NAND capacities.