NOKIA CEO set to respond to challengers (NOKIA has 40% of the market)
posted on
Oct 02, 2008 02:08AM
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By Eric Auchard
SANTA CLARA, Calif., Oct 1 (Reuters) - The chief executive of Nokia (NOK1V.HE: Quote, Profile, Research, Stock Buzz), the world mobile phone leader, gave credit to new competitors from the computer world on Wednesday, but said his company was set to respond to all challengers.
Nokia President and CEO Olli-Pekka Kallasvuo said emerging rivals Apple Inc (AAPL.O: Quote, Profile, Research, Stock Buzz), Google Inc (GOOG.O: Quote, Profile, Research, Stock Buzz), Research in Motion Ltd (RIM.TO: Quote, Profile, Research, Stock Buzz) and Microsoft Corp (MSFT.O: Quote, Profile, Research, Stock Buzz) have helped to accelerate interest in using the Internet on mobile phones.
"Suddenly you have the mightiest companies in the world there as your competitors. That is a little mind-boggling," Kallasvuo said in an on-stage interview at the Churchill Club, a speakers' forum for Silicon Valley civic leaders.
Nokia sells more than 400 million phones a year and counts a 40 percent share of the conventional global mobile phone market, where it competes with Samsung (005930.KS: Quote, Profile, Research, Stock Buzz), Motorola (MOT.N: Quote, Profile, Research, Stock Buzz), LG Electronics (066570.KS: Quote, Profile, Research, Stock Buzz) and Sony Ericsson (6758.T: Quote, Profile, Research, Stock Buzz) (ERICb.ST: Quote, Profile, Research, Stock Buzz), among others.
He said he was impressed by the strategy of Research in Motion (RIM), maker of the BlackBerry e-mail phone popular with business professionals, to sell not just devices themselves but whole solutions for managing corporate e-mail securely.
"Multiply what RIM has been doing here," the Nokia executive said of his own company's strategy to provide e-mail not only to business users but also consumers and a category of avid users in between the two markets, nicknamed "prosumers."
Nokia recently struck a deal to use Microsoft e-mail software on its more than 80 million Series 60 phones sold so far. This should help Nokia quickly overtake RIM in terms of the numbers of phones running corporate e-mail, he said.
"We will exceed the RIM client (BlackBerry) in some months with a very good e-mail system," Kallasvuo promised. RIM recently reported it had 19 million BlackBerry subscribers. Continued...