In the Old days the three M's use to rule.

Money Men and Machinery (no offence to women) I should say Manpower.

Knowing Edig they had no money not enough manpower and maybe not the right OEM.

These days the cool factor is a big player too.

Look at Microsoft not the perfect operating system but they knew how to sell themselveses may be now RP and WB will learn from Bill Gates and follow his footsteps.

As intel used to say intel inside or powered by intel I like to see Edig inside or powered by Edig.

Go Edig.