My point, for the hearing impaired, is to consider what most of us actually knew about IFE as a market opportunity before EDIG`s relationship with APS came public.

I would suspect very little, save for a few.

And, quite frankly, if APS announced an portable handheld being bought by Alaska Air, who would be listening and who would rush to put their investment dollars there, save for a few in the know about EDIG`s relationship.

Now, enter PANASONIC making news about IFE, the new opportunity it sees there and its new products. Enter the analysts who have relationships with Panasonic and whose job it is to follow Panasonic. Through their natural course of their DD, they discover the digEplayer, digEsystem, APS/Wencor and eventually EDIG as competitors and recognize their growth in this industry.

It`s is rather quite simple.

And flash, regarding that pitchfork, I have a much better idea of what you can do with it.