Good point.
With most negative cycles, the smarter marketing guys fine a way to make that lemonade.
I do not believe air travel will be only for the rich in the future. To beleive that, one would need to believe oil is going to continue on a straight up trend line. Oil has NEVER done so and it won't this time around, either, IMO.
Short term, EDIG may have a tough time selling anything to some airlines. Other airlines will see value in what EDIG offers to their flying customers. Some customers want better service, some want a better price. Thank goodness we are not all alike!
OT -- samu, do you live in Sandy, UT -- home of one our my industries larger electronics companies -- DOD / DigiTech. I've been there many many times. Great part of the US (I ski Alta -- no boards!)
John