The huge stakes and the unpredictability of juries ensure that "most companies choke down some kind of a settlement or licensing deal," says veteran patent litigator Woody Jameson, a partner at Duane Morris in Atlanta.
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"In some respects it is mind-boggling" how infrequently jury trials occur, Jameson says
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Top patent litigators identify three factors that contribute to winning: crafting a compelling story, educating the jury with a high-tech trial presentation and savvy use of local counsel.