The fact that a 7-11 is entertaining delivering content in its thousands of retail outlets signals the opening of this discussion across the board for a bevy of companies looking to expand into new revenue generating opportunities.

They apparently thought enough of the idea to bring it to the attention of Merrill Lynch, and they are playing off the growth of MP3 and the ipod craze, which has captured the imagination of wallstreet.

Business opportunities present when they present and who is to say 7-11 might not want to leverage its existing retail presence in a manner that might involve EDIG technology and kiosks ?

It might be a stretch but it certainly is germaine to what the company has foreshadowed in previous guidance.

While malls may be one target, there are others imo.

The point of this discussion is to recognize that this concept is moving front and center as a business opportunity. The company that successfully brings us content to handhelds might just be the next portalplayer(had to get that in for you-lol).