Session: Two

IFEC - Portable, embedded, broadband communications & wireless

09.00-09.10 Opening address by Chairperson

Sophie Vossenaar, IFE Consultant

http://www.aircraftinteriors-expo.com/hamburg/tuesday.html

PORTABLE OR EMBEDDED IFE ?

09.10-09.35 An airline perspective

Dave Tharp, Onboard Media Development Manager, Virgin Atlantic Airways

An overview of the current state of the IFE world in our eyes.

09.35-10.00 Portable In-flight Entertainment: Airline and passenger perspectives

Terry Wiseman, President, Aviation Industry Representatives (AIR) Encompassing the latest and greatest gadgets passengers might carry onboard an aircraft for entertainment and/or personal communication such as MP3 players and portable video devices. Also showing, will be the digEplayer, the PEA and YES products. Technology, cultural and content ramifications will be discussed.

10.00-10.25 Portable versus Embedded IFE - a suppliers perspective

David Bruner, Director of Strategic Product Marketing, Panasonic Avionics Corporation

We will examine the use characteristics and capital investment required, for the very different IFE models of embedded in-seat video and portable IFE. We will determine where each is most appropriate, depending on airlines` operations.

10.25-10.50 Embedded versus Portable IFE - a suppliers perspective

Web Barth, Vice President Marketing & Sales, Wencor/APS

APS pioneered and introduced the first portable, VOD in-flight entertainment device in September 2003. The presentation covers digeplayer development from concept to product launch, market opportunities available that embedded systems could not fill, ranking of most popular airline applications for portable IFE devices, side by side business models and economies for airlines, logistics issues, content loading, business jet applications, and next generation portable device features.