In general terms, ( because the size of scope of these expected orders has not yet been disclosed in the press ), embedded orders imply the entire plane is being outfitted vs our previous and more typical orders of 20 or so units per plane for the first class and any left overs.
This is a much bigger committment on the part of the airlines and indicates a substantial satisfaction level with the system.
I guess first rate content, fuel saving, ease of use and a supplier like APS/WENCOR has impacted the airline industry.
Does PEA offer an embedded system ?