"Could it be....?"

One thing that stands out....this is an SD effort. With that, they're trying to offer it as an embedded alternative. Making the claim that it's self contained(with drivers on board).....just plug it into your PCB.

The offering is directed at developers not having the hassle of implementing raw flash and a driver/controller ensemble.

Would be interesting to know exactly what DM is looking at when it comes to Vivitar.

What embedded flash characteristics are their products devised on?

doni