"My point last night was more of "never say never"

I certainly won't fault you for that perspective.

When the "Puck" debuted and there was no ipod yet on the scene we could project out the potential for markets yet unimagined. Those markets became very very real for sum and a bust for others.

Certainly if EDIG engineers devise some unique product, retail might serve a purpose but as pointed out by jhawk it is cut throat and you better be well versed and well financed in the process.

Current strategy for the eVU seems to be effective. They need to further penetrate the IFE market but more importantly, they need to define themselves by carving out a niche other than IFE. Those markets exist and they are knocking on doors.

Love the positive, forward looking approach !