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Message: So, a funny thing happened on the way to LA...

So, a funny thing happened on the way to LA...

posted on Sep 17, 2007 02:32PM

 

EDIG pushed the "play" button on their PR machine for the WAEA convention.  Good job.

I just landed with an hour to kill, so I've just scanned the posts, but read the PRs.

(note to emma:  most trade shows have Press Rooms and exhibitors are allowed to publish PRs for free)

The 20 hour battery and upgraded docking system will be added and positive tools in EDIG's marketing basket.  A few airlines in the major leagues will do the pps trick, IMO.  However, the buyers still have to like the deal and the product and the competitors need to have "less than" attributes.  All very possible, IMO. 

While we all want to see IP news that will propel DM to true White Knight status, the reality is our eVU must lead the way for revs.  IP licenses can happen any time, but it could be well into 2008 before anybody shows us the color of their money. 

IMO, the bottom line remains:  Sell more stuff I can touch.  Today's PRs are another step forward in the life cycle of the eVU -- a relatively new entry.  

I doubt we will see huge pps gains until the airline dollars (revs) are known -- and that may come only through Q reports and general rev guidance in EDIG's updates.  But, their guns are loaded and now a little qulaity time with the right buyers should produce real and tangible results, IMO.

John 

 

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