"The 48 units represent their estimated percent of usage of the total capability."
It's a premium issue...I could see your point of usage if it was not for full premium flights.
IMO...as a premium,  all seats should have them irregardless.
IMO....they're afforded free to patronage with a request for pre arranged seating....from what I gather...eVu is equipped with a card swipe.
Two different markets....for that,  card swipe embedded in a seat back for paying customers would allow for a plane to be fully equipped. 
doni