I'm not saying that we are in this, but could there be a tie in with the words enjoy every moment? I don't know what the date is for this article but I have never seen this phone with the mobile TV option and so many more options.

http://72.14.253.104/search?q=cache:pE9W1uma25oJ:www.samsung.com/za/products/mobilephone/handset/sgh_p910.asp+%22enjoy+every+moment%22+screen&hl=en&ct=clnk&cd=5&gl=us