If you consider the size of the order is only 120 units and that it's part of the $2.5M in orders announced last week, then it's easy to conclude that there are many airlines that are a part of last weeks announcement. I'd rather have 10 airlines announce similar 100 - 150 unit initial orders than one or 2 airlines announcing much larger sized orders. Alitalia represents the major European Airline in the Dec. 21 update.
"We are also in the process of finalizing our first IFE orders to a major European airline."
At this point we have no idea what direct sales unit cost of an eVu is. At $2000 / unit 1250 units would be included in the $2,500,000 projected revenues. I suspect the cost / unit is much less than that and the total # of units sold much more.
Larry