Message: gekko field marketing increased sales 172%
The sheer level of improvement was
extraordinary. In May 2005 reseller
accounts where worth £4,844,190 May
2004 - April 2005. In October 2005
following 6 months of the reseller
program accounts were worth £8,342,648
achieving a 172% (£3,498,458) Sales
increase for Logitech.
Brand Performer: Gekko Partners & Logitech
18
FM & BX Awards 2006
he battle between
Tony's Dryer and
Sexton was much
talked about prior to
the awards event. GfK had
managed to pull off a real
coup by monopolising the
two finalist slots. This is a
much sought after award
which reflects well on the
team spirit at an agency, and
it showed when Tony Sexton
celebrated with the victor
Dryer on the award's stage.
Part of the award entry criteria in
this category involves the ability of
the field marketer to absorb the
available training. Dryer conducted
two full days of training himself for
O2 store managers at Chelsea
Football ground.
Dryer's exceptional ability to sell
BlackBerry to retailers stems from a
personal background as a store
manager himself. He joined the RIM
team for a new challenge. He has
been instrumental in the
development of the BlackBerry field
team that also carried off the top
award in our mystery shopping and
market research category.
Field Marketer of the Year
The battle of the Tony's from GfK Field Marketing was resolved on the night - and they both looked happy about it.
Winner: Tony Dryer, & RIM
Tony Dryer's impressive attributes were
only just enough to edge out GfK
colleague Sexton. Sexton is also
merited by the brand to the point
where Orange specially requested his
attendance at the annual Euronics
conference. The award entry
demonstrated enormous energy levels
and sustained commitment that has
seen Sexton deliver a merchandising
exit score of 97.3 per cent. He was the
team's top performer for 10 months
out of 12. In his spare time Sexton still
has energy to burn, running marathons
and walking dogs for the RSPCA
shelter.
Brand Performer:
Tony Sexton, &
Orange
T
sponsored by
Entrants must show that
they are focussed on a
career in sales and
marketing, embracing
the training and
development provided
by the agency or brand
Tony Dryer receives his award from David Louis, The Blue Water Agency (2nd Right).
Sexton is left of Dryer.
F
i
e
l
d
M
a
r
k
etin
g
F
i
e
l
d
M
a
r
k
etin
g
Grow your brand.
If you want your business to run like clockwork, field
marketing is the answer. It can deliver key messages straight
to your target audience. It can gain unique consumer insight.
And last, but by no means least, it can grow your brand.
And the best field marketing companies in the industry are
DMA members. Committed to raising standards, adhering to
strict codes and delivering measureable results. DMA field
marketers work to ensure that field marketing remains the
most effective resource available to you and your client.
For more information on our members or
the activities of the DMA Field Marketing
Council please visit our website at
www.field.dma.org.uk or contact the DMA
Development team on 0207 291 3317 or
fieldmarketing@dma.org.uk
Created by Union Direct. Contact Daniel Clare on 0131 467 6851 or email daniel@uniondirect.co.uk.
ZZZ655 PMM 135x190 AW_GKc 19/10/06 11:05 am Page 1
fK's field marketing
programme for RIM,
the manufacturers of
BlackBerry extends to
1300 stores across Europe. It
is a successful sales driven
field marketing solution.
Mystery shopping and
research was chosen to
measure the success of this
activity and to further
optimise it.
The mystery shopping division
conducted an evaluation on store
staff knowledge of BlackBerry and
competitor phones. The visits
collected a range of information
about the products and their
availability and store knowledge.
Mystery shoppers visited field
marketed and non-field marketed
stores.
GfK has a panel of 6000 active
mystery shoppers in the UK. It
profiled its shoppers to match 'the
BalckBerry prosumer.' Results were
updated online following visits.
The statistics that underlined the
campaign impressed he judges. Store
surveys and mystery shopping
provided strong evidence of the
efficacy of field marketing in the
supported stores.
Mark Wright, global field marketing
program manager, said that the work
undertaken provided "deep
knowledge of our retail sales
channel."
Mystery Shopping and Market Research
The number of agencies that can claim to have truly expert divisions dealing in research, data evidence and mystery shopping is not
large. Certainly these awards unearthed two of the most expert to qualify as finalists - Research International and GfK Field Marketing
Winner: GfK Field Marketing & Research in Motion (RIM)
G
Research International has run the GNER Mystery Traveller survey for the past
5 years. In January 2004 the survey was re-engineered to align with a new
customer service focus and training initiative within the Company.
According to Jonathan Harris, customer services manager at GNER the
purpose of the Mystery Traveller survey is to: "Drive improvement in the
consistent delivery of services and environment, in order to meet and exceed
the passengers' expectations, so that revenue continues to grow and GNER
remains as the overall market leader."
Making staff 'decision-makers' in the business is core to GNER's employee
training program - regardless of level. Christopher Garnett describes his
organisation's approach as ' the creation of 3000 leaders. The Mystery
Traveller program is part of their tool-kit of decision-making - since each
wave's results are provided back to all staff members via their Customer
Service Managers.
Improvements in staff performance are not only evident in the Mystery
Traveller results themselves, but can be proven through other data sources.
Customer satisfaction levels are measured for all train companies through the
National Passenger Survey (administered by the Strategic Rail authority).
GNER achieved their best ever score in June 2006 when their overall score
reached 90% - a 4% improvement on the previous year. According to this
survey the company consistently outperforms industry averages across a
number of key measures including cleanliness, availability and helpfulness of
staff and station facilities.
Brand Performer: Research
International & GNER
Entrants must show how
either a specific mystery
shopping or market
research campaign, or
information fed back from
any part of a field
marketing campaign has
given the brand owner
multiple brand insights
and improved
performance
20
FM & BX Awards 2006
eletrack was delighted to
sponsor the prestigious Mystery
Shopping and Market Research
Award at this years FM & Brand
Experience Awards 2006
Teletrack was three years in development and
created to solve a critical business process
requirement within the Field Marketing sector.
Three years on, it is the clear market leader in
questionnaire reporting with instant results in
realtime.
Teletrack delivers this via IVR using traditional
telephone, Single Web page data capture via
BlackBerry, PDA's, PC, and Two-way SMS text
providing UK and European data collection for
all qualitative and quantitative survey's,
auditing, SKU's, POS, Mystery Shopping,
Experiential and Sampling activities. Results are
delivered to clients' within seconds of Field staff
reporting
Teletrack is a complete Project Management
System enabling clients to plan, deploy and
monitor numerous campaigns at once. It works
on a four-point methodology, Conceive Project,
Design Questionnaire, Deploy Staff, and Receive
Results. A CLI, caller location identity, is reported
for client compliance and asset management
tracking of expensive POS materials.
Teletrack has full XML interface for retrieval of
information stored in Teletrack, including
appointments, results etc. This allows
company's with internal databases to draw
down Teletrack, and integrating it with their
own.
Clients wishing to make changes to
questionnaires during a campaign, can without
referencing third party suppliers and additional
costs being incurred. Similarly, results can be
viewed at any time showing the completed and
uncompleted surveys. Summary result sheets
can be filtered and sent to the agencies client as
a "Topline Report" at any time of the campaign.
Teletrack has been tendered frequently and
found to be cost effective, flexible, high quality
and robust.
For further information call Debbie
White on 01268 513222
Teletrack's Instant Survey Reporting in Realtime
T
Teletrack's Alan Walker during the presentation of the
award to the succesful BalckBerry team for GfK Field
Marketing.
y taking a creative
approach to Red Bull's
strong links with the
England cricket team's
tour of India, PMI delivered a
truly innovative cash and
carry promotion, exploiting
effective merchandising
techniques to double sales for
Red Bull.
Managers at Bestway depots and
independent store owners had the
chance to win a five-day, all inclusive
trip to watch India play England in
India.
Uniquely, the product itself was used
to create highly imaginative
merchandising displays using point-
of-purchase advertising aimed at
promoting the offer of one free case
of Red Bull with every ten cases
purchased (including one Sugar
Free).
One of the most eye-catching
displays was a forty-foot 'cricket
ground', built almost entirely of Red
Bull cans, which perfectly dovetailed
with the campaign's India v England
cricket theme.
The target was to increase sales by
delivering point-of-purchase
enhanced displays at all Bestway's
49 depots, build on Red Bull's
relationship with Bestway and create
greater displays in independent retail
outlets at a key time of year (January
to March), and link the personality of
the brand in the sporting arena to
increase trade commitment.
The success of the campaign was
reflected by PMI achieving 200% of
Red Bull's original uplift target.
With the Red Bull Customer
Development Executives using stock
- as well as their imagination - to
develop genuinely innovative and
highly effective displays, they were
able to deliver a highly effective POP
promotion.
Additionally, 100% compliance was
achieved, with all POS elements
deployed across all Bestway depots.
And the unit cost (not including
product) was no more than £100.00.
POP Award
The strength of the entries in this category produced a long list of finalists representing an amazing
quality range. This award sets apart the great builders, designers, installers and logistic teams. It is with some irony then that the winner
got the stores to do most of the building work for them!
Entrants should show
how their work has
excelled under at least
two of the following
criteria: efficient logistics,
imaginative POS
placement or creation,
superb roadshow trailers
or vehicles, creative use
of display space,
effective and ongoing
use of installations, ease
of use for merchandisers
and demonstrators,
brand consistency,
successful campaign
impact, contribution to
sales uplift
Winner: PMI Field Marketing & Red Bull
22
FM & BX Awards 2006
B
EFM Management specialises in
live event support logistic services
for clients all over the world.
EFM’s Promotion & Production
Division works with brand
experience and field marketing
agencies here in the UK to make
even the seemingly impossible
happen. Whether you want to chill
down and distribute 4 million cans
of soft drinks over 10 days, ensure
a long term campaign works
smoothly every time or take a
roadshow abroad; EFM is your
perfect logistics partner.
The international division
specialises in major music, sport
and commercial events globally
and can provide services including
international transport, storage
and private aircraft charters.
Brand Performer:
TwentyFirstCentury & LG
CJ Services, Abbey
CJ Services won this award last year
with their installation work for
Orange and came close again with
what was certainly one of the largest
undertakings of any award entry this
year - the survey and installation of
message and merchandising
equipment across 522 bank
branches for Abbey. "It is estimated
for 2005 with surveying and
installation, project management,
CAD drawing, quality control and
warehousing, excluding logistics, that
over 33,000 hours were dedicated to
the contract."
An impressive element of the work
saw the installation of free standing
and wall-mounted display units. The
activity was completed with 100 per
cent compliance and within the
scheduled 3 week time frame.
CPM, Microsoft
Microsoft commissioned CPM's
events division, Mango, with the
installation and ongoing
maintenance of 1,400 Xbox 360
kiosks across the UK.
This project was key to the successful
launch of the product as the kiosks
would be the first opportunity for
retailers and customers to play on
the next generation console and all
retailers were keen to have their
kiosk installed prior to the product
launch.
Crucial objectives of this activity
were ensuring the kiosks were
delivered, installed and set up
correctly and retailers were trained
on their use to enable them to
demonstrate the functionality of the
Xbox 360 console knowledgeably to
customers.
Mango set up a team of ten drivers,
ten technical installers, one 'rapid
response' engineer, one operational
manager, one administrator and one
current client service manager, based
at the Microsoft head office in
Reading.
PEG, Nissan
PEG's fabulous ice-themed vehicles
created a real buzz around the
Nissan Note, Ice Age 2 shopping
centre tour. The creative set was
universally praised for its authentic
wintry feel. PEG's logistics drove a
tour that saw highly successful
results for the brand.
SPS, Olay
SPS Group and Clockworx have
designed and created a
merchandising unit to launch Procter
and Gamble's "Everyday Sunshine"
Olay self-tanning moisturiser. The
units were delivered to 1,761 stores
nationwide in June 2006.
The unit was delivered fully-
assembled, stood 1.65 metres tall
(65 inches), and innovatively used a
combination of cardboard and PVC.
The original brief, successfully
completed within record time by the
SPS Group, was to design a sleek
and slim-line unit holding an average
of 60 units. Several variations were
created to accommodate retailers'
different in-store POS regulations.
Highly Commended: CJ Services & Abbey, CPM & Microsoft, PEG & Nissan, SPS & Olay
The winner's environment Bestway,
and the runner-up's Harrods are now
linked by the fact that both venues
have seen some of the most creative
POP ever. The LG i-Gallery that
TwentyFirstCentury created and
installed into Harrods is a creative
marketing coup that is stunning to
behold. It is a defined space in
which the shopper experiences LG's
technology as an art form.
This installation has too many
innovative highlights to mention.
Visitors are often struck by the
panoramic window on the world
that seamlessly runs high definition
images and video across ten 50-inch
Plasma screens - creating the illusion
that the whole environment is
revolving.
With over 25 years in the industry, Cord can
rightly claim to be 'putting the experience into
experiential'. Our services also extend to
sampling, merchandising, event management,
mystery shopping, and promotional staffing,
with a USP of using promotional radio to
enhance awareness and create theatre.
We operate on both a strategic and tactical
basis and have a heritage in the FMCG industry
across food and drink categories.
Our experience extends from grocery
supermarkets to an exclusive franchise at
Henley Regatta, from shopping precincts to
consumer and trade shows.
Our experienced Account
team manage your project
from creative concept to
design and completion
ppropriately for field
marketing a newspaper
launch (The Guardian's
Berliner format), this
story was very compelling.
Secrecy was delivered in 5
articulated trucks. IMS made
8000+ visits in fours days. The
whole story was a massive
sales success. Here's what
happened.
Guardian Newspapers Ltd (GNL) set
some firm campaign objectives.
These were as follows:
‚ To conduct visits in more than
8,000 retail outlets over a span of
4 days and ensure POS
distribution occurred within tight
timescales to maintain the secrecy
of the format launch.
ƒ To site POS in 75% of the outlets
visited.
„ To utilise the information
obtained from this campaign for
future field marketing activity.
… Overall to help increase sales.
Booking 8000 visits would be a
major challenge for many agencies
but IMS's in house system,
IMSFUSION was up to the task:
"Automated booking quickly allows
us to make visits available to top
rated field team members based on
not just their location, but by
matching their skills to the
requirements of each campaign"
said IMS's Steve Radford.
IMS then faced the challenge of
taking the individual POS
requirements of each outlet and
siting the bespoke kits over a time
frame of four days. Activity
commenced on Thursday, 8th
September and was completed prior
to the launch on Monday, 12th
September. POS was sited in 86% of
stores - 11% over target.
Adding to the challenge was the fact
the Berliner format was shrouded in
secrecy, due to commercial
sensitivities. With their online briefing
systems, IMS kept secrecy of the
launch date from the team until the
8th September. Further
confidentiality issues connected to
the announcement meant that the
required 50,000 items of POS could
not be delivered to the field team
until 1 day before the
actual campaign live date.
The campaign was undoubtedly a
sales success. The Guardian's Richard
Thompson stated. "Tactical field
marketing helped to generate our
highest ever volume of sales. As a
direct result of the campaign we sold
more newspapers than on any other
day in The Guardians history. A truly
record breaking sale!"
Outlets visited by IMS with the 'Your
Business' campaign reported
increases in sales figures eight times
higher than the national average
Most effective tactical campaign
Phew! It took several judges several
hours to burn there way through more than 20 entries in this category, and there was hardly a weak one amongst them. Tactical work saw
a budget increase in 2005. This was a hard category to get in amongst the finalists.
Entrants should show how
a single piece of tactical
work has driven quick
success and impetus to a
brand at a crucial time.
The tactic will need to be
justified in isolation and in
terms of its direct ROI
Winner:IMS & The Guardian
24
FM & BX Awards 2006
A
Brand Performer: The Brand
Company & Mini Pringles
The Brand Company 's entry
fascinated the judges. It daringly
gave full email transcripts from
behind the scenes of one of the
year's biggest FMCG launch
campaigns. What they convey
through this approach was a genuine
enthusiasm for the targets that P&G
set and a huge determination to
succeed. Succeed they did. The job of
calling on 400 Tesco stores with six
visits was achieved with client
targets being surpassed. Product
orders were ensured. Secondary
displays achieved were double
expectation.
Tesco management highlighted the
campaign as a case study in
excellence at a Tesco supplier
conference. Total Pringles sales were
up 36 per cent versus the same
period in 2004. It was rated as the
biggest launch of the year by P&G
and 'a huge success.
Brand Performer: PMI &
Universal
The DVD launch of King Kong was
rated as a bigger success by agency
PMI than last year's tactical winner
for Shrek2, also for Universal.
Using a significantly tougher model
than had been agreed in 2005 - this
time taking into account revised
product fill assumptions, artist royalty
and increased costs per unit - the
ROI for King Kong was an impressive
£5.67 for every £1 invested.
King Kong was in hot competition
with Harry Potter and Narnia films
launched in-store in the same period,
but PMI delivered more visits, more
effectively than before.
In total, 5453 calls were made by
601 staff and 16,256 items of POS
were placed in store - 19% more
that the highly successful Shrek 2
campaign when PMI sited 13,709.
Highly Commended:The Marketing Store &
Castlemaine XXXX, Raisley & The Post Office
The Marketing Store,
Castlemaine XXXX
The Marketing Store created a
consumer facing brand experience
in pubs in order to sell to the trade.
Castelemaine XXXX has just 4 per
cent market share. They negotiated
mobile bar evenings with the
landlords and served free pints of
XXXX collecting customer feedback.
They used the experience to
negotiate a permanent slot behind
the bar for XXXX. The mobile bar
activity ran in 200 pubs. 85
consequently became stockists,
selling an additional 2440 barrels.
Raisley, The Post Office
Working in Royal Mail depots and call
centres, Raisley spread awareness of
Post Office products and staff discounts
to employees of the group. Business to
Employer marketing is a well-known
channel for face to face agencies in the
US but overlooked here. Raisley proved
its merits, building both sales and
employer/employee relations with a
concentrated and lively campaign.
Success highlights included take up of
employee offers on car insurance and
the Post Office's HomePhone service,
each increasing take up by over 200%,
against the previous quarter.
IMS with award alongside Richard Finch, Cord Promotions and Rufus Hound, presenter.
igel Stone, CEO
infinite Group was
bullish about his
award entry, and
rightly so: "Since the
company's launch Training
and development has been
one of infinite's core
objectives. During this time
we strived to develop a
program that is educational
and practical, yet delivers
tangible results; The Training
Academy and e-learning
courses are the outcome,
something we are truly
proud of.
In my mind, anyone who doesn't
invest in their people is at risk of
loosing them to companies who do
- like us!"
Infinite's enthusiasm for training
has coincided with a business that
is growing in stature and
reputation. The company has set
itself training process as well as
self-assessment right through its
business. It surveys staff to rate the
quality of the agency that they
work for and gets feedback for the
training that it implements. There
are different training and
motivational tools in place for
office staff, field staff and even
structures designed to enhance
loyalty from freelance staff.
Its field staff training scheme, the T-
Academy is enjoyed by field
executives and has been
measurably linked to staff morale
and performance. Prior to roll-out
across the whole company, T-
Academy participants showed
themselves, when questioned, to be
getting more out of their work. The
T-Academy scheme was rapidly
deployed company-wide.
Whilst many field marketing offer
meticulous brand training
programmes, infinte has extended
this ethos to its brand. It recognises
the advantages that it can gain by
listening to advice that clients are
able to provide and to ally their
brand values to those of their
clients. Says Colin Stone, HR
Director, "The Training academy is a
strategic tool aimed at driving the
infinite business forward.". The
infinite business is closely allied to
client success. The field marketing
team that infinte supplies to T-
Mobile has been consistently
improving in its impact.
Training and Team Performance
This was one category where judging the
winner did not take long. The agency that led the way has clearly made training an absolute cornerstone of its business.
Entrants will show high levels
of investment into the brand
ambassadors and
management team who
deliver in the field and the
consequent successes in
favour of the brands they
represent
Winner: Infinite FMS & T-Mobile
N
Give your brand expression
…visit THE GALLERY www.thegalleryuk.com
Part of the FDS Field Marketing Group
94 -104 John Wilson Park Whitstable
Kent CT5 3QZ
Call Sean Algar on
08450 741111
or e-mail info@thegalleryuk.com
Brand Experience
Sampling Roadshows Retailtainment
GALLERY ADVERT 67.75x190 30/8/06 11:10 Page 1
Highly Commended:
PMI & Kodak
Alison Williams, Chairman of the Field Marketing Council at the DMA (right) presents the award to the Infinite FMS team.
26
FM & BX Awards 2006
Taking over a TUPE contract is never easy
and in awarding the contract, the client will
be expecting an improved performance
from the same field team.
Retailer knowledge of the USPs of Kodak
products was crucial to the success of the
operation and induction training required
input from both PMI and Kodak. Field
training formed a critical aspect of the
Sales Executives induction programme to
produce a thorough understanding of all
product related information and
administration procedures. To facilitate
ongoing training the team met each month
with part of the meeting dedicated to a
training and development focus session.
Heather Irving, Field Merchandising
Manager for Kodak UK and Ireland stated:
"PMI worked incredibly hard positioning
the new strategic team for us. Obviously it
was a difficult situation as we had
members which were in a position to be
TUPE transferred across. It involved a lot
of legislative processes and thankfully PMI
were able to handle all of that in a very
professional and smooth manner."
This award was supported and
presented by the Direct Marketing
Association's Field
Marketing Council. For
more information about
the association and its
members, visit
www.field.dma.org.uk
28
FM & BX Awards 2006
he winner was fairly
easy to choose as they
put firm ticks in both a
and c of the entry
criteria. The agency also
scored highly with other
campaigns in other
categories. Any team that
could beat off the
competition in merchandising
and compliance and data and
IT had done exceptionally
well. These were very strong
categories. As some of the
details of their success are
covered elsewhere in this
publication, here are the
testimonials from Sainsbury's
to a great client agency
relationship:
'This was a challenging project to
develop absolutely accurate data on
main fixture compliance. REL fully
managed a cost effective, unique,
photo based solution with absolute
data accuracy. It gave us great
insights into how well stores had
implemented category reviews'.
Mark Pettigrew
'REL were of great assistance in
helping us understand the use of
shelf ready packaging in one of our
major competitors. REL carried out a
challenging audit professionally, very
cost effectively and at short notice.
As Sainsbury's develops its plans for
SRP it was critical that we had a
view of the market leader in this
field to benchmark both our current
position and our ambitions. I was
delighted with REL's response and
quality of survey'.
Mike Attwood
'REL completed full store audits and
even supplied data analyst support
to update our Marketmax system.
As a result, secondary space
inaccuracies have been reduced from
9% to 0.6%'
Laurence Clube, Business Unit
Director until early 2006
(Clube has since left Sainsbury's)
'The On-line DVD store promotion
was a complex project. REL showed
true determination to make the
project succeed. They brought
expertise in project management and
are working hard to drive store
compliance. They were incredibly
flexible at short notice and even
found solutions to other supplier's
shortfalls'.
Abigail Frisby
'Over the last six weeks we have
seen a consistent improvement in
entry and then exit figures reported
by your (REL) team which are
pushing us further towards a target
of industry leading promotional
compliance.
I know how hard your team has
worked to produce this simple but
effective report"
Christian Lacey Operational Support
Manager Core & Impulse Grocery
Sainsbury's.
The award will be
presented to either:
a. an exceptionally strong
winner of one of the
main FM categories OR
b. High quality
performances across a
range of categories OR
c. an outstanding
client/agency relationship
T
FM Agency of the Year
As might be expected the standard was high and the finalists between
them illustrate so much of the great news that FM can deliver.
Winner: REL Field Marketing & Sainsbury's
Highly Commended: MEM Retail & Tesco
Cosmetics, Infinite FMS & T-Mobile
MEM were already commended for their merchandising and compliance for
Maccess before judges further assessed the strong relationship between
MEM and Tesco's Cosmetics category. We saw a similar overhaul to last
year's award wining work that saw MEM ignite compliance across Tesco's
chart CDs and DVD. In each case the scale of the work undertaken has been
enourmous - and performed very effectively.
Infinite FMS, T-Mobile
The training focussed approach is winning many plaudits. Infinte made the
agency of the year final on the basis of being such a strong category winner
for training and team prformance.
Brand Performer: Gekko Partners
Gekko Partners have enjoyed an incredible year, adding new levels of
partnership to their loyal client base. Gekko might even be said to have
expanded the boundaries of Field Marketing with their retail initiative for
Toshiba, where Gekko run Toshiba's first ever direct and unique retail outlet -
work which one judge said was surely worthy of an award, but which award?
There was no single category that quite contained it.
Gekko has also established a unique store-in-store for Apple in Tesco, a
conceptual first for the brand and the supermarket.
Growing agency Gekko can also draw on two runner up awards in key FM
categories - direct sales for Logitech and in store demonstrations for Toshiba,
together with an array of glowing client testimonial letters.
Brand Performer: The Brand
Company
Few field marketing agencies can lay claim to being so appreciated by Tesco
that the store used their work as an example in excellence, but that is what
happened following the agency's sucessful launch of Pringles Minis. The
Brand Comapany also used the awards entry process to show off a significant
body of work. Judges were uniformly impressed with the work for Pringles
and Flash Dustmaster for P&G and merchandising of sunglasses for
FosterGrant. One of their entries showed how field marketing has been used
to turn around a product that was in danger of delisting.
It has been difficult to paste this.... you have to read to the lower part of the page....page 10 and on the right side. This is the company helping Silverjet and Flyglobespan to increase sales of the eVU on board their flights... Looks good to me!
Loading...
Loading...
New Message
Please
login
to post a reply