``Portable video demands all your attention. I have no clue how much less the demand will be, but I`d guess maybe 20-30% of the volume of audio.``

****************************

EDIG`s platform is audio-video. It can function for both scenarios...giving you both when you want them...then consider plugging your KINO into your TV and turning your music library into a video library...an instant party in your pocket.

When the ipod concept gets old, and we are already seeing the photo ipod emerge and talk of a video ipod, the market will demand something new, better and different.

If your guess is correct, that still is a big number, but I suspect if it is marketed correctly the numbers will be higher.

Why is it that Jobs is the only one who gets the marketing angle. Even though Creative has dedicated $170 mil towards improved marketing and their CEO stated he ``now gets it``, I have yet to see any high profile attempt to unseat the ipod.

Looking forward to next weeks numbers !!!