, 02.07.05, 5:19 PM ET

M2 Communications

Napster today announced the release of its Napster to Go technology and unveiled the new Napster 3.0.

Napster to Go is a portable subscription service that allows consumers move an unlimited amount of songs from Napster`s million plus catalog to compatible MP3 players for a monthly fee of $14.95. The release will be accompanied by a $30 million marketing campaign supported by strategic alliances with consumer electronics manufacturers Creative, Dell and iriver.

``This is what consumers want and Napster is once again proud to lead the industry by being the first in the world to offer this revolutionary new way to enjoy music,`` said Chris Gorog, Napster`s chairman and CEO.

The marketing campaign will be launched during the Feb. 6 Super Bowl.

The debut of Napster 3.0 features new offerings including Playlists to Go that allows fans to transfer ready-made play lists of up to 50 songs to a device with a click of the mouse.