``Advertisers will spend over $11.35 billion worldwide to place ads on consumers’ mobile devices in the next five years, said a London-based research firm on Thursday.``
They should create a packaged program, perhaps in conjunction with a Mezzo-like partner, and present it to the airlines, giving EDIG a cut of the advertising dollars and forget about selling units....just a thought, but I`m liking the advertising dollar growth and would prefer to see a recurring revenue stream.