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Message: RE: Smart Move for Apple to Settle Patent Case...``Let`s FOCUS on our FUTURE Business``

RE: Smart Move for Apple to Settle Patent Case...``Let`s FOCUS on our FUTURE Business``

posted on Aug 29, 2006 12:55PM
Creative just received $100 million and a licensing deal, not to mention a peripheral deal from Apple, based on a patent granted just this year...on an out-of-court settlement to boot. Seems capping their exposure/risk at a time when the competition for their space is heating up is a prudent strategy.

EDIG`s patent portfolio pertains to flash memory, which extends its reach beyond just a single product. I doubt that the major players would risk exposure for such vast markets should an IP law firm make a patent case. Don`t think the Apple-Creative settlement isn`t a message and strategy understood by those who have markets to protect...the cost of doing business with someone else`s technology rights.

Execution on this front, which is in the hands of professionals in this field (Pat Nunally and intellectual property law firms) at the request of current management, could yield results beyond the imagination of most.

Cell phone, PDA/Pocket PC, portable A/V recorder, digital camera, camcorder, and other portable device industries are currently being considered.

Otcbbs a crap shoot? Of course, by definition and that`s what makes this so much fun (lol), so anyone crying foul is wasting their time. EDIG`s patents FOCUS directly on several huge markets. The risk/reward is attractive, more so than at any previous time, imo, because the products and their markets are established and continue to grow, unlike back in `99 when we had only imagination and projections of future markets and products to guide us.

Entering the house through the back door still gets you to the table.

Armed with actual settlement numbers from similar situations helps to better monitize and understand the potential value of the patents.

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