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Message: RE: posted this awhile back re: phantom

RE: posted this awhile back re: phantom

posted on Aug 22, 2006 10:36AM
Thanks, this is what I was looking for in my files. This is the part that I wanted to read again. Also, do you think Mezzo is still partnered with Phantom? ( Dawson took a 50% stake in Phantom )

Last year we reported that a major UK newspaper publisher had withdrawn from the

promotional placement activities and that this would affect turnover this year.

Good progress has been made sourcing replacement product and whilst this has not

compensated for the reduction in full, Dawson Media Direct is performing well

and is ahead of our expectations at the half year.

The division continues to focus on the provision of printed media product to

airlines as its core business. It has also acquired 50% of Phantom Media, an

airline Inflight Entertainment content provider, as a route to developing

complementary media solutions for airlines. Although at an early stage, the

co-ordination of printed and electronic proposals to airlines is a priority for

the division and we anticipate further developments in this area.

The geographical development of Dawson Media Direct`s traditional print media

business continues with encouraging early trading in our newly established

operations in France and Spain. Further European opportunities are currently

being reviewed together with development potential in the Middle East and Asia.

The successful relationships already established with US publishers have also

been used to form the basis of an expanding US operation in partnership with an

established airline service provider in the US. We anticipate continued

development as we grow our presence with domestic US airlines.

The world`s airlines continue to show confidence in Dawson Media Direct`s

service as demonstrated by Virgin Atlantic`s decision to renew its supply

agreement on a long term basis, and the signing of a contract for the worldwide

supply of printed media for international flights with American Airlines, the

world`s largest carrier.

Dawson Marketing Services

The initial part of the period was concentrated on the smooth closure of the

bulk travel brochure business. This was completed successfully, leaving a small

but profitable business providing point of sale fulfilment services primarily in

the electronic games, automotive, pharmaceutical and charity sectors.

We are currently reviewing the strategic options for this business.

Summary

We have a solid business with a high proportion of contracted revenue. Dawson

News is at the forefront of its industry, due to the investment in service and

efficiency improvements we have implemented, and we continue to evaluate

opportunities for geographical expansion which would enhance shareholder value.

In addition, continued good progress in our Media Direct and Books businesses

positions them well to take advantage of their growth opportunities.

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