e.Digital’s eVU, which we believe will become the new standard in handheld media players for the aviation industry
posted on
Jun 23, 2006 06:43AM
London - June 20th 2006 Mezzo Movies Ltd (“Mezzo”) the UK based company providing fully outsourced handheld IFE solutions has teamed up with Atlas Air and Inflight Productions, now trading under the umbrella of The IFE Alliance.
The IFE Alliance will be using their in-house expertise to help Mezzo select, acquire and process multi-language movies and TV programmes.
Mezzo, who recently added Rolls Royce to their list of shareholders and who have also teamed up with e.Digital to make the eVU™ personal media player available to airlines, is putting together an experienced team to deliver handheld solutions for short haul, long haul; complementary service, ancillary profit generation or when replacing or upgrading existing handheld systems.
Mezzo’s fully outsourced handheld IFE solutions have been developed especially in response to the rapidly growing short haul carriers’ need to generate new ancillary profits or for those airlines which wish to differentiate their brand in the fastest growing part of the global aviation market, but Mezzo are finding that their services fit a range of other opportunities.
Joerg Schiffmann, Chairman of the Joint Management Board of the IFE Alliance commented;
“The Mezzo team’s background in supermarket retailing is evident in the way they think and their determination to give their clients the very best handheld IFE solutions and their passengers the most enjoyable entertainment. They are creating innovative solutions using their flexible handheld business model and consequently are helping to grow the overall value of the IFE market in new sectors such as short haul”.
Dave Sampson CEO Mezzo said;
“The IFE Alliance for perhaps for the first time is going to bring real content selection expertise to the handheld market. Their global reach with offices around the world means that as well as being able to provide blockbuster movies Mezzo can easily access a wonderful range of local language programming that we feel will become increasingly important in providing the tailored content for airlines, creating a better entertainment experience to delight their customers at a price that can make real improvement to the bottom line
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Mezzo together with e.Digital’s eVU, which we believe will become the new standard in handheld media players for the aviation industry, and now with the resources of The IFE Alliance are confident of being able to offer a broad range of solutions that are all tailored to the airlines’ particular requirements. We offer a complete and fully outsourced service that is available right now and which we can implement in as short a period as 8 weeks. We hope we are bringing the same convenience and value for money to handheld IFE that we are used to delivering in the supermarket industry.”
About Mezzo Movies: Mezzo Movies was established in the U.K. in 2004 to offer innovative entertainment solutions for businesses in the travel and leisure markets. Formerly executives of global retailer Tesco, Mezzo’s founders all have extensive experience in digital media technology, content management and a retail pedigree dedicated to delighting customers. For more information on Mezzo Movies, please visit the company website at: -
http://www.mezzomovies.com/