1145-1245 The Suppliers adapting to change - Round Table

Moderator

Mark Hollander, Director E-Commerce Business Development, Cendant Travel Distribution Services Group Inc.

David Bruner, Director Strategic Product Marketing, Matsushita

Jeremy Corfield, General Manager - Strategy & Development, Eyecorp.

As the focus of short haul airline operations shifts, suppliers at all levels must adjust their strategies. Adapting to the new challenges of a viciously cost focused ariline industry is proving to much for some operators - but offers major opportunites for those versatile and innovative enough. This panel session reviews trends and developments in the critical area of distribution; The opportunities opening up for inflight entertainment as Low Cost Airlines seek to differentiate themselves; and looks at the specifics of advertising to the new breed of air traveller.