Reguardless of what management has done in the past, once you say that Pepsi is beginning to install the Jetstar throughout their fleet, they gain an instant credibility, and questions arise such as "Maybe we should look into this too!" Given the right amount of time they will come, yes they will come.
I heard someone say that 'You won't sell anything if they don't know that your product even exists!" but it takes a long time to get to that stage and many of you need to be more patient and allow for things to transpire.