The following is sent with the best of intentions.
What was the strategic value of issuing a press release that asks readers to view a video showing a Jetstar in the back of a pickup truck, while talking about..... over the road...... stationary generators and "more importantly"..... "locomotive diesel engines"?
That setting for the video leaves the impression that the Jetstar is an oversized relic.... rather than a state of the art product designed for a specific market niche where its physical attributes are an advantage. Look at how much room it consumes in the bed of the pick up truck to understand my point..... AND THAT WAS A BIG TRUCK!
http://www.ronnmotors.com/cms/index....
is an example of a unit that is certainly less conspicuous. It fits in the engine compartment of that car. Nice Website too!
It looks as though they designed the product and outsourced the manufacturing...and distribution to a company experienced in such matters.
http://frigetteacparts.com/frigette/...
Our company needs a strategic marketing plan, that is based on the strategic business plan that is based on the strategic R&D plan that is based on the strategic finance plan.
I look forward to DYA management sharing that with the market soon!