I think you are inaccurate in your assessment of where we are in the awareness campaign.
My analysis suggests it should only be starting next week. (starting means that information would be sent out to prospective interested parties.)
Let's give it some time to work before we start talking about boat anchors.
This is a complex product with lots of installation idiosyncrasies (variations between trucks, etc) that will take time to eliminate.
The in-house dyno makes sense and should go a long way to smoothing out the install process.
The 1st qtr of 08 should be out soon now too so lets hope that reflects some positive vibes into the share price.
GLTA.