we don't need the cost to produce figures, and the expected prices we can sell at. as with every company, that's the company's job. they all do it. and no company will start selling at a loss. ZEN will know the best price to sell their product. just like tesla knows the best price to sell theirs.

so like tesla and every other manufacturer, investors just need to see the number of sales in a quarter, in a year etc. etc. yes people buy on anticipation, but the big buying comes when there is evidence of company sales of their product, be it cars, masks, filters, gloves etc.

in short, generally prices rise a little on expectation of sales and they rise a LOT when there is evidence of sales. at this point, anticipation is great, but sales are what we need for a huge rise in stock price.